Military Grade™ Marketing Magic

Marketing Military Aerospace Manufacturing Alloys Hype Consumer Economics

Materials Engineering Tech

1 year ago 20,748 views 0 shares

Military Grade™ Marketing Magic

marketing-memes, military-memes, engineering-memes, materials-memes, aerospace-memes | ScienceHumor.io

The magical transformation of a 50-cent production increase into "AVIATION MATERIAL" and "Aluminium and Magnesium Alloy Forging" is the marketing equivalent of turning lead into gold. Except in this case, it's turning a plastic bottle opener into aerospace engineering. Companies slap "military grade" on anything these days when the military's actual procurement standard is "whatever costs exactly $0.50 more than the absolute minimum required to not immediately disintegrate." Next time you see "military grade," just remember it translates to "we spent an extra two quarters on this thing."

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