Theoretical chemists really said "why use letters when you can use angle brackets and vertical bars?" The bra-ket notation ⟨pq|rs⟩ versus (pq|rs) debate is basically the Spider-Man pointing meme of quantum chemistry notation. Both represent electron repulsion integrals, but Dirac's bra-ket notation makes you look 47% smarter at conferences.
For the uninitiated: bra-ket notation (the angle bracket version) comes from quantum mechanics and is named after breaking "bracket" into "bra" and "ket" because physicists are hilarious like that. It's the theoretical chemist's way of flexing their quantum mechanics muscles while calculating how electrons repel each other. Meanwhile, the parentheses notation is the more traditional chemistry approach—same calculation, less existential quantum vibes.
Both notations will get you the same answer, but only one makes you look like you actually read Dirac's textbook instead of just the SparkNotes version.
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