The ultimate escalation of car salesmanship! While regular dealers are stuck in the "cargo space?" conversation (like, can I fit my groceries in this thing?), Elon Musk is out here taking the phrase literally and launching actual cars into actual space.
It's the perfect punchline to the "car go road" dad joke - because why settle for roads when you can have orbit? This is what happens when you give a space enthusiast billions of dollars and nobody to tell him "maybe don't put a perfectly good Tesla in the vacuum of space." But hey, that's one way to avoid traffic!