The Quantum Physics Of Marketing Explanations

Ever noticed how marketers use more complex equations than theoretical physicists when explaining their job to relatives? "So you see, Mom, I leverage multi-variable engagement metrics across non-linear consumer journeys to optimize conversion funnels..." *draws integral symbol* Meanwhile, their actual job is posting memes on the company Twitter account and hoping something goes viral. The cosmic irony is that the more incomprehensible the explanation, the more impressed family members look while secretly wondering if you're just making stuff up. It's basically Schrödinger's career – simultaneously impressive and completely made up until someone asks for specifics!