The Mathematical Confusion Of Eco-Friendly Marketing

Science journalism Media Sustainability Greenwashing Mycelium Biomaterials Confused math lady Science reporting Marketing

Materials Science Biology

22 days ago 4,438 views 0 shares

The Mathematical Confusion Of Eco-Friendly Marketing

science-journalism-memes, media-memes, sustainability-memes, greenwashing-memes, mycelium-memes | ScienceHumor.io

The duality of science journalism! Top image: "Adidas to Launch Plant-Based Shoes Made of Mushroom Leather To Top 60% Sustainability For All..." - a straightforward headline about eco-friendly footwear. Bottom image: A woman surrounded by complex mathematical equations trying to understand what "plant-based" and "mushroom leather" actually mean.

It's the perfect representation of how U.S. media reports scientific innovations - flashy headlines with minimal substance, while the actual science (mycelium-based biomaterials replacing petroleum-derived polymers) requires calculus-level understanding that never makes it into the reporting. The confused mathematical lady meme perfectly captures how readers feel when trying to understand if this is genuine innovation or just greenwashing marketing.

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