Science Reporting In The US Be Like

Science Reporting In The US Be Like
science-journalism-memes, fungi-memes, taxonomy-memes, greenwashing-memes, marketing-memes | ScienceHumor.io

The top half: "Adidas to Launch Plant-Based Shoes Made of Mushroom Leather To Top 60% Sustainability For All..." *shows pretty white sneakers with plants*

The bottom half: A woman's increasingly confused expressions surrounded by complex math equations when she realizes "plant-based" and "made of mushroom leather" are completely contradictory terms.

Welcome to science journalism, where biological taxonomy is optional and marketing buzzwords trump actual science! Fungi (mushrooms) aren't plants—they're an entirely separate kingdom of organisms. But who needs taxonomic accuracy when you've got sustainability metrics pulled straight from the marketing department's posterior?

More Like This