The olfactory bulb and hippocampus are having a party in your brain right now. Smell is the sense most strongly linked to memory formation—those neural pathways formed during childhood remain remarkably intact. That's why a random whiff of fresh-cut grass or grandma's cookies can instantly transport you back to 2003 while you're standing in the cereal aisle questioning your life choices. Neuroscientists call this "odor-evoked autobiographical memory." The rest of us call it "that weird moment when you smell something and suddenly you're emotionally compromised in public."
We All Know That Smell
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