The ultimate academic flex: citing yourself! Nothing screams "intellectual narcissism" quite like a researcher who's created their own little citation circle of trust. It's basically the academic equivalent of high-fiving yourself in the mirror while whispering "you're brilliant" five times.
The publish-or-perish culture has created this beautiful phenomenon where researchers can boost their h-index by becoming their own biggest fan. "As I brilliantly stated in my 2021 paper, which built upon my groundbreaking 2020 paper, which referenced my seminal 2019 paper..."
Fun fact: Some journals now limit self-citations because apparently some researchers were getting a bit too comfortable with their academic self-love!