Popular science Memes

On the left: a serious man with one lonely microphone representing physics textbooks—dry, unadorned, and mathematically brutal. On the right: someone surrounded by a colorful array of microphones representing popular science books—all flash, excitement, and "quantum" this and "multiverse" that. The textbooks give you 30 pages of partial differential equations while popular science skips straight to "the universe might be a hologram!" without a single equation. One will make you question your intelligence; the other will make you think you understand string theory after a weekend read.