Patient psychology Memes

The lighting makes all the difference! Both MRI and NMR rely on the exact same physical principle - manipulating hydrogen atoms with magnetic fields - but somehow patients react completely differently to the name. Doctors literally rebranded Nuclear Magnetic Resonance to Magnetic Resonance Imaging because people freaked out at the word "nuclear" despite it just referring to the nucleus of an atom. The scientific principle is identical, but marketing wins again. Physics doesn't care about your feelings, but apparently your feelings care about physics terminology!