Cultural phenomenon Memes

The graph shows search trends for "super bowl" (blue) and "how to read roman numerals" (red). Notice how the red line spikes immediately after each Super Bowl? That's the digital evidence of thousands of people frantically Googling how to decipher "Super Bowl XLVIII" after seeing it plastered everywhere! The annual tradition of Americans collectively forgetting how Roman numerals work, only to panic-search right after the big game. It's basically an unofficial national holiday for the numerically challenged.