Brainstorming Memes

Corporate brainstorming sessions in the sugar industry are apparently just as unhinged as in every other field. While two employees suggest legitimate applications (scaring people with side effects and biofuel development), the third guy's brilliant "sugar as pre-workout" idea gets him defenestrated faster than you can say "glycemic index." The boss knows that suggesting people consume MORE sugar before exercising is exactly how you create a customer base with type 2 diabetes. Nothing says "I don't understand basic metabolism" quite like pitching sugar as an energy booster to a company already dealing with public health backlash.