Plumage Memes

Natural selection has left the chat. While most animals sensibly evolved camouflage to avoid becoming someone's lunch, birds decided to go full peacock and become walking disco balls. It's like they missed the evolutionary memo on "try not to get eaten" and instead chose "die fabulous." The shiny plumage that attracts mates also attracts predators—nature's way of ensuring only the most ridiculously flamboyant genes survive. Darwin is somewhere shaking his head.