Insignificant Memes

The corporate equivalent of changing your thesis font from Arial to Calibri and calling it groundbreaking research. Marketing departments really think that replacing a dot with an "x" constitutes innovation worthy of a "NEW LOOK" label. Meanwhile, the control group (left bottle) maintains the same chemical composition as the experimental group, rendering this entire rebrand statistically insignificant with p-value = who cares. At least they're honest about the "SAME BOLD TASTE" — nature's way of confirming null hypothesis.