Carbon-neutral Memes

Who needs actual innovation when you can just slap "carbon-neutral" on the box? Apple's marketing department figured out it's way easier to throw around eco-buzzwords than explain why your $1200 phone is basically identical to last year's model but with a slightly better camera. The scientific equivalent of putting your lab report in a fancier folder to distract from the fact that your experiment failed spectacularly. Engineers at Apple are probably sitting in meetings like "Should we mention our revolutionary new... um... slightly different charging port?" Meanwhile, the marketing team: "Just say it's saving the planet!"